Behind Naturlig Atlet are the three owners Oliver, Mathias and Anton, who all have a great passion for strength training.
About us
The journey started back in 2021, and over time the brand has grown bigger and bigger, year by year, month by month and day by day. All products in Naturlig Atlet are created from scratch in close collaboration with factories around the world.
We strive to provide the best training clothing on the market, focus on an important issue and create a healthy and strong community around training without the use of performance enhancing agents. Our journey has only just begun and we look forward to having you on it!
THE TEAM BEHIND THE NATURAL ATHLETE?
The man behind the products!
Oliver primarily works with the products that NA produces. All our products are developed from scratch in collaboration with our manufacturers. This applies to everything from scouting new products, negotiating better prices for previous products, handling and selecting product samples, and setting the direction in close collaboration with Anton and Mathias for which products they want to go ahead with.
Best selling products
THE TEAM BEHIND THE NATURAL ATHLETE?
The creative brain!
Mathias is responsible for the visual expression. His core competence is behind a camera or in the editing room. In addition, he does all graphic tasks, such as designs for products, graphic work for e-commerce, product images and much more. Mathias is responsible for all major productions of video and images as well as for setting the creative direction in terms of how we brand ourselves through video and image content, which is of course absolutely essential in our marketing.
In addition, Mathias is responsible for our two video editors, who handle both internal and external tasks.
This is trending right now!
THE TEAM BEHIND THE NATURAL ATHLETE?
The cold overview!
Anton's noblest task is to ensure that NA is in constant development and growth, and that we have the funds, the direction, the team and the prerequisites we need to achieve our objective.
In addition, he is responsible for marketing, finance, webshop, customer service, warehouse, package handling as well as strategy and planning for all internal and external tasks in Naturlig Atlet.
Our team
Natural Athlete HQ
At the beginning of 2023, we have built our own office. We took over a cool location right next to the Femøren Metro on Engvej 169, which we ourselves renovated from the ground up. We have made a YouTube series about the entire journey. We look forward to welcoming you in our store.
Before
After