Behind Naturlig Atlet are the three owners Oliver, Mathias and Anton, who all have a great passion for strength training.
About us
The journey started back in 2021, and over time the brand has grown bigger and bigger, year by year, month by month and day by day. All products in Naturlig Atlet are created from scratch in close collaboration with factories around the world.
We strive to deliver the best workout gear on the market, shine a spotlight on an important issue, and create a healthy and strong community around drug-free exercise. Our journey has only just begun, and we look forward to having you on it!
THE TEAM BEHIND NATURAL ATHLETE?
The man behind the products!
Oliver works primarily with the products that NA produces. All of our products are developed from scratch in collaboration with our manufacturers. This includes everything from scouting new products, negotiating better prices on previous products, handling and selecting samples, and setting the direction in close collaboration with Anton and Mathias for which products they want to move forward with.
Most selling products
THE TEAM BEHIND NATURAL ATHLETE?
The creative brain!
Mathias is responsible for the visual expression. His core competence is behind a camera or in the editing room. In addition, he does all graphic tasks, such as designs for products, graphic work for e-commerce, product images and much more. Mathias is responsible for all major productions of video and images as well as setting the creative direction in terms of how we brand ourselves through video and image content, which is of course absolutely essential in our marketing.
In addition, Mathias is responsible for our two video editors, who handle tasks both internally and externally.
This is trending right now!
THE TEAM BEHIND NATURAL ATHLETE?
The cold overview!
Anton's most important task is to ensure that NA is constantly developing and growing, and that we have the resources, direction, team, and prerequisites we need to achieve our goals.
In addition, he is responsible for marketing, finance, webshop, customer service, warehouse, package handling, as well as strategy and planning of all internal and external tasks at Naturlig Atlet.
Our team
Natural Athlete Hq
We built our own office at the beginning of 2023. We took over a great location right next to Femøren Metro at Engvej 169, which we renovated from scratch ourselves. We have made a YouTube series about the whole journey. We look forward to welcoming you to our store.
Before
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