Why do top athletes use clothes from Naturlig Atlet?

Why do top athletes like Daniel Risgaard, Frederik Ipsen and Regin Stergakis wear clothes from Naturlig Atlet?

We work with some of Denmark's and the world's very best athletes, and we sometimes ask ourselves: Why do they choose to use our clothes? The obvious explanation is, of course, that they think our clothes are the best on the market, and of course we completely agree with that. But in addition, it is also important to all three of them that behind their preferred business partners is a brand, the 100 % can vouch for.

Naturlig Atlet naturally strives for the best materials, fit, quality and functionality in our clothes. Once we have that in place, our next task is to create the best community within the training world. This means having fantastic brand ambassadors behind us, while also meeting our customers at eye level at events, competitions and on our various platforms. Here it can be anything from advertisements, organic content, podcasts, vlogs or documentaries.

All this leads to the fact that we have created an extremely strong community around strength training. We contribute training clothes for strength training, while at the same time trying to give back as much as possible to our partners and athletes, so that we can highlight their amazing achievements. Together we promote a sport without the use of doping.

Now we have taken strength training as a starting point, but have a clear mission to also develop training clothes for running - both for women and men - so that we not only have decidedly fitness clothes, but can embrace more broadly, as we can see how strong a community we has built up in strength training.