Welcome to our blog, we will start by telling our story.
Naturlig Atlet started during Covid-19's first lockdown, where the company's founders, Oliver and Anton, trained together. The desire to create something together was overriding, and the hunt for the perfect pair of training shorts began.
In the spring of 2021, we released our first product - namely our Performance Shorts, which were our take on the perfect training shorts. NA got a lot of support and we sold our first 200 pairs of shorts in the first week. Through Instagram and YouTube, we shared the journey with our followers.
A few weeks after our 1st birthday, we released our third product which is our iconic Acid Washed Oversized T-shirt. The jersey was released for DFNA and was sold out in just 48 hours. 2022 offered a total of 12 releases and laid the foundation stone for our further journey in 2023.
2023 is the year when we will do Natural Athlete full-time. We have more releases on the way than ever before and in May we will be moving out to our new HQ and store in Amager, a stone's throw from the Femøren Metro.
We look forward to dressing you!
Naturlig Atlet started during Covid-19's first lockdown, where the company's founders, Oliver and Anton, trained together. The desire to create something together was overriding, and the hunt for the perfect pair of training shorts began.
In the spring of 2021, we released our first product - namely our Performance Shorts, which were our take on the perfect training shorts. NA got a lot of support and we sold our first 200 pairs of shorts in the first week. Through Instagram and YouTube, we shared the journey with our followers.
A few weeks after our 1st birthday, we released our third product which is our iconic Acid Washed Oversized T-shirt. The jersey was released for DFNA and was sold out in just 48 hours. 2022 offered a total of 12 releases and laid the foundation stone for our further journey in 2023.
2023 is the year when we will do Natural Athlete full-time. We have more releases on the way than ever before and in May we will be moving out to our new HQ and store in Amager, a stone's throw from the Femøren Metro.
We look forward to dressing you!
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